WSMA Leadership Development Conference

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Conference Registration

Registration is closed for this conference. Please mark your calendar for the WSMA Annual Meeting at the Hotel Murano in Tacoma, September 15 & 16, 2012.

 

 

Speakers

Kevin O’Conner

THE NEW ART OF LEADERSHIP

 

This four-hour workshop will focus on the hard and soft skills of leadership in three areas of creativity: innovation, problem solving, and process management.

 

Kevin is an American College of Physician Executives faculty member who specializes in physician executive leadership, innovation and organizational development. In addition to his work with ACPE, he teaches at Loyola University in Chicago. more>

 

 

Jack Silversin 
LEADING PHYSICIANS THROUGH CHANGE

This session will focus on actions needed to facilitate change and will address developing a shared vision, aligning a team for change, involving physicians from design to implementation, developing a tension for change, and addressing resistance.

 

Jack Silversin is a nationally recognized speaker on physicians and change, and is a regular presenter at the Institute for Healthcare Improvement conferences and serves as faculty for the MGMA executive education programs. more>

 

 

Edward J. O'Connor, MBA, PhD 
HEALTHCARE LEADERSHIP IN TURBULENT TIMES: CREATING ENDURING SUCCESS

 

Radical changes in the demands imposed by the healthcare environment have altered the leadership strategies required for long-term success. This presentation compares the approaches employed by winners and losers, and invites participants to apply the successful leadership strategies to their own organizations.

 

Edward J. O'Connor, MBA, PhD is a professor of health administration at the University of Colorado Denver where he has been recognized on several occasions with awards for his outstanding teaching. more> 

 

 

From the President

Dear Colleague:

I hope to see you at this year's WSMA Leadership Development Conference - ideas, insight, inspiration - May 18 and 19 at Campbell's Resort on Lake Chelan. This is recognized as one of the best meetings in the Northwest, and not one to miss.

This year's conference will feature a truly outstanding faculty and will include a mix of plenary and breakout sessions. All will be highly interactive, and designed to enhance your leadership skills and provide practical information that you can immediately put to use. Our goal is to provide you with concrete ideas and skills that you can use, regardless of the type or size of your organization.

Friday's plenary presenters will include Kevin O'Connor and Jack Silversin. Kevin will conduct an interactive workshop focusing on the necessity of using creativity and innovation in solving problems and leading healthcare organizations during difficult times. And, these are difficult times! Kevin is nationally known for his work with physician executives and healthcare organizations. He is a frequent faculty member for the American College of Physician Executives. Also, Jack Silversin will lead a discussion about how to lead physicians through change. Jack, who is on the faculty at Harvard, is also nationally known and a frequent presenter for ACPE and MGMA. On Saturday, Ed O'Conner will discuss Healthcare Leadership In Turbulent Times. Ed has been a professor of health administration at the University of Colorado at Denver, and has presented for the ACPE and MGMA for over 20 years.

This is an outstanding group of speakers, and the topics couldn't be more timely and relevant.

Breakout sessions will focus on engaging physicians in improvement activities, useful tips to increase your political effectiveness, enhancing your media relations skills and more. And, you won't want to miss our Friday evening presentation of Damaged Care!

The conference is held in conjunction with the WSMA Board of Trustees retreat and participants are invited to attend the Board dinner on Saturday night as well as the Board meeting on Sunday morning. You can use the free time on Saturday afternoon to spend quality time with your family at a resort setting, network with colleagues, play golf, tour some of the best wineries, relax and read a good book, or bring your board and have your own strategic planning retreat.

I'm looking forward to this year's conference and hope to see you there. I'm sure you will find it informative, thought-provoking and energizing.

Sincerely,
Douglas Myers, MD
President

 

Agenda

Friday, May 18

8 am - 12 noon		The New Art of Leadership —Kevin O'Connor
12 - 1 pm		LUNCH
1 - 3:00 pm		Leading Physicians Through Change —Jack Silversin
3:00 - 3:15 pm		BREAK
3:15 - 5 pm		BREAKOUT SESSIONS Engaging Physicians in Improvement Activities —Jack Sliversin Increasing Your Political Effectiveness —Vance, Armandroff & Wilson Docs At Risk: Recognizing the Signs —Gary Carr, MD; Charles Meredith, MD; Scott Alberti
6 - 6:30 pm		Reception
6:30 - 9 pm		DINNER & ENTERTAINMENT Damaged Care, The Musical
9 - 11 pm		Networking Reception

 

Saturday, May 19

 

7  - 8 am		BREAKFAST WITH THE OFFICERS
8 - 10 am		BREAKOUT SESSIONS How to Work Successfully With the Media and How to Make Sure They Want to Work With You —Susan Pierson Brown Financial Decision Making: Getting to Yes in the "C" Suite —Dennis Stillman Disclosure Apology and Resolution of Medical Errors With Patients —Thomas Gallager, MD
10 - 10:15 am		BREAK
10:15 - 11:45		Healthcare Leadership in Turbulent Times: Creating Enduring Success —Ed O'Connor, PhD
11:45 - 12 noon		Closing Remarks & Adjourn

 

 

Meeting Tuition

WSMA and WSMGMA members — $225

Non-members — $450
Scholarship Recipient, Board of Trustees and Speakers — $0

 

 

CME Accreditation Statement

The WSMA is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.

The WSMA designates this live activity for a maximum of 12 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

This activity meets the criteria for up to 12 hours of Category I CME credit to satisfy the relicensure requirements of the Washington State Medical Quality Assurance Commission.

AAFP Accreditation Statement

This Live activity, 2012 WSMA Leadership Development Conference, with a beginning date of May 18, 2012, has been reviewed and is acceptable for up to 11.25 Prescribed credits by the American Academy of Family Physicians. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

 

 

Description and Objectives

 

THE NEW ART OF LEADERSHIP —Kevin O'Connor

Description: This highly interactive workshop will focus on the hard and soft skills of leadership and management in three key areas of creativity: innovation, problem solving, and process management. Participants should be prepared to expand their thinking and learn how to expand the mindset of those on your team. Special attention will focus on how to achieve buy-in, how to generate more ideas, and how to develop a standard of excellence within your organization.

Objectives:

• Develop a strategy for innovation and creativity in work and life settings that allows reasonable risk taking and bottom line results.
• Use a solution focused approach to resolving persistent challenges.
• Anticipate and overcome roadblocks, objections and conflict that can stifle creativity and growth.

Faculty: Kevin O'Connor is a veteran American College of Physician Executives (ACPE) faculty member who specializes in physician executive leadership, innovation, and organizational development. Kevin is a specialist in educating and coaching professionals who are charged with leading their professional peers. He often works with physician executives and their staffs and boards for greater effectiveness in team development and leading initiatives. In addition to being an ACPE faculty, Kevin teaches at Loyola University and Columbia College in Chicago.

LEADING PHYSICIANS THROUGH CHANGE —Jack Silversin

Description: This session will focus on the foundations for change: leadership, shared vision, compact and culture. These are keys to building change capability and are the most essential issues to address to make change efforts succeed and stick. The session will stress the importance of working with board members and physician leaders to understand their roles, to assess and develop a shared organizational vision, the importance of understanding and developing a physician compact with an organization, and the necessity to develop a tension for change.

Objectives:

• Assess board and physician leadership needs in order to maximize their contributions to the organization.
• Assess the extent your organizations' vision is shared and used today.
• Develop and articulate a shared vision for your organization.
• Develop a culture and compact with physicians to achieve change and a shared vision.

Faculty: Jack Silvesin, DMD, DrPH is a founding partner of Amicus, a health care consulting group based in Cambridge, MA. He is a graduate of the Harvard University School of Dental Medicine and holds a doctorate in public health from Harvard. Jack serves on the faculty at Harvard. He is a nationally recognized speaker on physicians and change, and is a regular presenter at IHI conferences, MGMA executive education programs, and many others. His clients include many successful and innovative health care organizations and systems across the U.S. and Canada.

HEALTHCARE LEADERSHIP IN TURBULENT TIMES: CREATING ENDURING SUCCESS —Ed O'Connor, PhD

Description: Radical changes in the demands imposed by the healthcare environment have altered the leadership strategies required for long-term success. This presentation compares the approaches employed by winners and losers, and invites participants to apply the successful leadership strategies to their own organizations.

Objectives:

• Discuss the need for change in today's healthcare environment.
• Develop a strategy to expand support for leadership objectives.
• Effectively manage resistance to change.

ENGAGING PHYSICIANS IN IMPROVEMENT ACTIVITIES —Jack Silversin

Description: In this session, Jack Silversin will drill down and pose key questions leaders should ask as they consider six dialogues they should have with physicians in designing and implementing sustainable improvement activities. Specific techniques and skills for addressing resistance will be presented and practiced.

Objectives:

• Cite six dialogues needed to engage physicians in improvement activities.
• Effectively address resistance that may arise in advancing an improvement activity.

INCREASING YOUR POLITICAL EFFECTIVENESS —Vance, Armandroff & Wilson

Description: Decisions made by elected officials and other policy makers at all levels of government have impact the practice of medicine arguably more than any other profession in the United States. This session will explain the role and necessity of individual physician advocacy in the political and policy process, and provide instruction in specific techniques physician leaders can use to improve their ability to influence decision makers and elections.

Objectives:

• Differentiate how advocacy is different from public relations and lobbying.
• Develop advocacy "asks."
• Identify specific levels of involvement that will increase advocacy effectiveness.

Faculty: Stephanie D. Vance, the "advocacy guru" of Advocacy Associates, LLC, is the author of four books on advocacy, specifically, Citizens in Action: A Guide to Influencing Government and the recently released Advocacy Manual: A Practitioner's Guide. She has over 20 years of experience in congressional affairs, having worked in a prominent DC law firm, lobbied for National Public Radio and worked in various congressional offices, holding positions as legislative director and staff director.

Dean Armandroff is a regional political director for the American Medical Association and its political action committee, AMPAC. He coordinates political and grassroots activity across the country and is the main political liaison with a number of state medical organizations. Dean works with AMA member physicians to achieve the Association's political goals.

Jim Wilson, PhD is the manager of Political Education Programs for the American Medical Association and its political action committee, AMPAC. His primary responsibilities include conducting political education programs that will educate and motivate the medical community in effective political action techniques. The programs include the Candidate Workshop and Campaign School, as well as the AMA's Regional Campaign and Grassroots Seminars.

HOW TO WORK SUCCESSFULLY WITH THE MEDIA AND HOW TO MAKE SURE THEY WANT TO WORK WITH YOU —Susan Pierson Brown

Description: Communication has changed dramatically in recent years. While the kinds of interesting stories that media and audiences like have not changed much over the years (cutting edge medical breakthroughs, new medical trends, human interest) the way people get that information has changed dramatically. With the Internet, social media, cable news and traditional news outlets, there is a tremendous opportunity for physicians to not only increase their public profile but to demonstrate their leadership about issues important to the practice of medicine.

As a healthcare leader, it's important to know how to leverage today's media in order to get you or your organization's point across.

Objectives:

• What is public relations and why is it important?
• How to conduct successful media interviews.
• Messaging 101: How to craft and deliver an intentional message.
• Mastering the Q&A.
• Different types of interviews (broadcast, print, electronic) and how to prepare for them.
• Communication trends, including how to participate in the new world of social media.

Faculty: Susan Pierson Brown has spent most of her career as a senior communications consultant to leaders in business and philanthropy, and has particular expertise in working with national business media. Prior to founding the consulting business of Seven November, she was the senior communications advisor to Paul Allen for over seven years, and was head of the Paul G. Allen Family Foundations. Susan has counseled senior leadership at a number of organizations such as Nike, the Blue Cross/Blue Shield Association, Microsoft, Time Warner, Casey Family Programs, Seattle Seahawks, and many others. She has also served in leadership roles for several national communications agencies.

DOCS AT RISK: RECOGNIZING THE SIGNS —Gary Carr, MD; Charles Meredith, MD; Scott Alberti

Description: The American Medical Association has stated that as many as 30% of physicians may be affected by a potentially imparing illness at some point in their career. Meanwhile, health care is undergoing rapid and transformational change, which may cause extreme stress and anxiety on the part of physicians and other members of the health care team. The ability of all members of the health care team to recognize symptoms, develop coping mechanisms, and accommodate change can contribute to success in meeting an organization's mission. However, maladaptive coping can contribute to low morale, loss of joy in medicine, premature retirement, or change of field, and may ultimately place patients at risk. Stress and burnout, major depression, and addiction are some of the more common sources of potential impairment. Left unaddressed these conditions can be career threatening. This session will explore physician stress in the changing health care environment, identify maladaptive coping mechanisms, and identify signs and symptoms of potentially impairing illness. Practitioners in need of help who seek out professional assistance have an excellent prognosis for recovery and can remain a welcome part of the health care team.

Objectives: At the conclusion of this session participants should be able to:

• Identify stressors for physicians and other health care professionals.
• Identify maladaptive coping mechanisms that can lead to behavioral problems, substance abuse, depression, stress/burnout, or suicide.
• Develop a strategy to reduce stress and burnout, and promote wellness.
• Understand the role of the Washington Physicians Health Program and how to make a confidential referral.

Faculty: Gary Carr, MD is medical director of the Washington Physician Health Program, and has worked with physicians and other healthcare professionals with potentially impairing illness since 1997.  Dr. Carr developed the Mississippi Professionals Health Program in its present form and led this nationally recognized program for a decade. He received his medical degree from the University of Mississippi and trained in family practice in Anniston, Alabama with added qualifications in addiction medicine. Dr. Carr has held leadership roles with state and national chapters of the American Medical Association, the American Society of Addiction Medicine, the American Academy of Family Practice and the Federation of State Physician Health Programs.

Charles Meredith, MD is the associate medical director of WPHP. He received his medical degree from the University of Wisconsin and completed residency programs in psychiatry and addiction psychiatry at the University of Washington.

Scott Alberti, CCDC, CDP is the clinical director of WPHP. He has been on the staff of WPHP since 1993. He oversees the clinical progress of WPHP clients and provides ongoing advocacy.

DISCLOSURE APOLOGY AND RESOLUTION OF MEDICAL ERRORS WITH PATIENTS —Thomas Gallagher, MD

Description: This session will review the practice and philosophy regarding the disclosure of errors in health care settings, and the offering of apology to the patient and/or the patient's family. The presentation will discuss research pertaining to disclosure and apology, and its impact on medical malpractice claims and awards. The presentation will also address state law pertaining to the admissibility of apologies in civil actions, methods and techniques of disclosure and apology, and the elements needed to institute a cultural change of encouraging disclosure and apology when appropriate.

Objectives: At the conclusion of this activity, participants should be able to:

• Cite major research findings pertaining to the relationship of medical error disclosure and apology to medical malpractice claims.
• Explain the concept of medical error disclosure and apology.
• Construct an apology for a medical error.

Faculty: Thomas Gallagher, MD is an associate professor of Medicine, Division of Internal Medicine at the University of Washington School of Medicine. He received his medical degree from Harvard University, and completed his residency at Barnes Hospital, Washington University. He is also a Robert Wood Johnson Clinical Scholar. Dr. Gallagher has published research on the use of apology in JAMA and the New England Journal of Medicine. He currently is furthering his work on this topic with major funding from the Agency for Healthcare Research and Quality, U.S. Department of Health and Human Services.

FINANCIAL DECISION MAKING: GETTING TO YES IN THE "C" SUITE —Dennis Stillman

Description: We all know that the margins in medicine are getting tighter. More decisions about new service lines, new services, and even keeping existing services, are being made using increasingly rigorous financial tools and analysis. Many physicians are unaware of or don't understand the factors considered when decisions are made by senior management. This session is designed to enhance physicians' ability to use and interpret common financial reports, as well as critical elements of a business plan and calculating ROI of a proposal.

Objectives: At the conclusion of this activity participants should be able to:

1. Read and interpret a financial statement.
2. Discuss the basic elements of a proposed business plan.
3. Calculate the ROI of a proposal.

Faculty: Dennis Stillman is currently a senior lecturer in the Department of Health Services at the University of Washington. He is a frequent lecturer in health care financing and related topics in the Masters of Health Administration, the Executive MHA and the Certificate in Medical Management programs at the University of Washington. He has held many key positions with hospitals and health systems throughout his career.

DAMAGED CARE, THE MUSICAL — Friday night dinner entertainment

Written and performed by two physicians, Greg LaGana, MD and Barry Levy, MD, Damaged Care: The Musical Comedy about Health Care in America has been performed in 27 states. The show, now it its 16th year, has been presented to many different types of organizations and institutions, including hospitals and state medical associations, medical societies and public health associations, medical specialty societies and nursing organizations.

Damaged Care has also been performed on Off Off Broadway in New York, on Capitol Hill, at five conferences of the Estes Park Institute, and conferences of other organizations.

Damaged Care has been featured in The New York Times, and on CNN Headline News, ABC Nightline, PBS HealthWeek, the Joey Reynolds Show on WOR Radio nationwide, and elsewhere.

 

 

Lodging

Campbell's Resort at Lake Chelan
104 W. Woodin Ave.
Chelan, WA 98816
1 (800) 553-8225
(509) 682-2561

 

Grandview on the Lake (.2mi from Campbell's)
322 West Woodin Avenue
Chelan, WA 98816

1 (800) 962-8723
Website

Best Western Lakeside Lodge & Suites (1.8mi from Campbell's)
2312 E Woodin Ave
Chelan, WA 98816

1 (800) 468-2781
Website

If you have questions about lodging in Chelan during the LDC, please call the WSMA at (206) 441-9762 and ask for Kesley or email her at kho@wsma.org.

 

 

THANK YOU TO OUR CORPORATE PARTNERS

 

Premiere partner —

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Platinum partners —

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Silver partners —

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